# Nuanom — Full Reference > Every software a shop in Ghana needs. Branded mobile apps, website, WhatsApp AI Assistant, POS, and delivery management — all in one platform. This file is intended for AI crawlers and language models that want comprehensive context about Nuanom. See also [/llms.txt](https://nuanom.com/llms.txt) for a concise summary. --- ## Company Overview **Name:** Nuanom **Meaning:** "Nuanom" means "brethren" in Akan (a Ghanaian language) **Tagline:** Every software a shop in Ghana needs **Type:** Private SaaS company (no external investors) **Founded in:** Accra, Ghana **Website:** https://nuanom.com **Phone:** +233 561516300 **Email:** support@nuanom.com Nuanom is Ghana's most innovative software company. Its mission is to increase the efficiency and profitability of shops in Ghana through technology. It is a hardcore engineering company making world-class software accessible to African businesses. ### Company Story Software is fragmented. Shops get a website from one provider, a mobile app from another, and a POS system from yet another. After spending so much they realise these systems don't work together. Most software is also not designed with Africans in mind — cumbersome logins, desktop-first solutions, complex setups. Nuanom is the only company that provides all the software solutions a shop in Ghana needs in one platform: branded mobile apps, website, POS system, delivery apps — and it all works together seamlessly. One Nuanom customer's app reached #1 Shopping App in Ghana. Beyond that, Nuanom is the first company to offer a WhatsApp AI Assistant that handles all customer service for a shop. With the Nuanom WhatsApp AI, a shop maintains the highest standard of customer service 24/7 — receiving orders, responding to enquiries, and resolving issues even while the owner sleeps. --- ## Features ### 1. Branded Mobile Apps & Websites Native iOS and Android shopping apps published under your shop name — the market leader in Ghana. - Branded native mobile app (Android & iOS) - Branded web storefront - Fastest checkout experience — SMS login, no passwords - Push notifications to bring customers back - 99.999% uptime — does not crash, even during viral sales - One customer reached #1 Shopping App in Ghana ### 2. WhatsApp AI Assistant Ghana's first WhatsApp AI employee. - Takes orders automatically - Answers enquiries 24/7 - Helps customers track orders - No human required for routine customer service ### 3. Orders Centralised order management. - Manage all orders from one place - Auto-send receipts to customers - Batch management for high order volumes - Generate packing slips automatically ### 4. Payments Integrated payment infrastructure for the Ghanaian market. - Built-in POS app for in-store sales - Mobile money & card payments accepted - Auto-refund on order cancellation - Withdraw earnings to mobile money or bank account ### 5. Products Product catalogue management with AI assistance. - Stock management - Product variants supported - Up to 20 images per product - AI-generated product names & descriptions from photos ### 6. Delivery End-to-end delivery management. - Carrier app for delivery riders (nuanom.com/carrier-app-ghana): riders scan QR codes on package labels to confirm pickup (PICKED) and delivery (DELIVERED) - Merchant sees live status updates in the merchant app — no WhatsApp coordination needed - Customer order tracking - Automated delivery notifications --- ## Pricing Plans ### Free **Price:** GHS 0 **Includes:** - WhatsApp AI Assistant - Order links only (closed website — no public storefront) - Batch order processing with delivery labels - POS app for in-store sales - Carrier app for delivery personnel - Up to 25 products - Unlimited orders ### Basic 3-Months **Price:** GHS 999 / quarter **Includes:** - WhatsApp AI Assistant - Order links only (closed website — no public storefront) - Batch order processing with delivery labels - POS app for in-store sales - Carrier app for delivery personnel - Up to 400 products - Unlimited orders ### Pro **Price:** GHS 6,999 / year **Includes:** - WhatsApp AI Assistant - Branded fully functional website (public storefront) - POS app for in-store sales - Carrier app for delivery personnel - Up to 1,200 products - Unlimited orders ### Pro+ **Price:** GHS 19,999 / year **Includes:** - WhatsApp AI Assistant - Branded fully functional website (public storefront) - Branded mobile app (Android and iOS) - POS app for in-store sales - Carrier app for delivery personnel - Up to 1,200 products - Unlimited orders ### Additional Fees WhatsApp AI is included on every plan, including Free. - 1.99% commission on POS sales - 2.99% commission on website/app sales - 3.99% commission on WhatsApp AI Assistant sales on the FREE plan - 2.99% commission on WhatsApp AI Assistant sales on the BASIC, PRO, and PRO+ plans - GHS 2 per mobile money withdrawal - GHS 10 per bank withdrawal --- ## Frequently Asked Questions **Q: What makes Nuanom unique?** A: Nuanom was built for the African market. We build branded native mobile apps for your shop — one of our customers was the #1 Shopping App in Ghana. We also provide websites, a WhatsApp AI assistant, and a POS app at no extra cost. SMS-first logins. Mobile-first admin — stay in control wherever you go. **Q: How do I get a branded mobile app for my shop?** A: Subscribe to the PRO+ plan (GHS 19,999/yr). We handle the Apple and Google developer accounts, branding, and app store publishing. Your app is usually live within one week. **Q: Do you have a free plan?** A: Yes. Nuanom offers a free plan which you can use to easily manage your orders and create order links to share them on WhatsApp or social media. You can upgrade to a paid plan to get a branded website, mobile apps, or a WhatsApp AI assistant. **Q: How long does it take to set up a website/app?** A: Websites are set up instantly. It takes up to a week to publish your branded apps to the app stores. **Q: Do Nuanom websites/apps have a limit to the number of orders you can receive?** A: No. There is no limit to the number of orders you can process with Nuanom. **Q: Some people's websites crash when running sales. Do Nuanom websites/apps crash?** A: Nuanom websites/apps do not crash. Our platform can handle as much traffic as you can get. It is built to scale with you — even if you go viral! **Q: Can I import my products from another platform?** A: Yes, you can import products from Shopify, WooCommerce, and Catlog. Importing products is quick and painless. **Q: Can I use your mobile apps with my existing website on another platform?** A: No. You will need to move your products to Nuanom. Our mobile apps are built to only work with Nuanom websites. However, we support seamless imports from Shopify, WooCommerce, and Catlog. --- ## Blog Nuanom publishes in-depth guides for Ghanaian ecommerce businesses, written by founder Samora Dake. ### How to Sell on TikTok in Ghana and Get Daily Orders URL: https://nuanom.com/blog/how-to-sell-on-tiktok-ghana-daily-orders A practical guide for Ghanaian sellers on converting TikTok views into daily paid orders using two funnels: TikTok-to-WhatsApp (viewers DM or message your WhatsApp; Nuanom WhatsApp AI assistant handles enquiries and takes orders 24/7, set up under Business > WhatsApp AI Assistant; manual orders created via Orders > '+' with PAID DIRECT off to send a payment link; product links shared directly in WhatsApp DMs via the Options icon on any product screen) and TikTok-to-Store (Nuanom store link in TikTok bio; product-specific links for viral videos; customer pays by mobile money — MTN MoMo, Vodafone Cash, AirtelTigo Money — no screenshots required; order auto-created in dashboard under Orders > To Deliver). Note: TikTok Shop is not available in Ghana — Nuanom store plus WhatsApp is the working checkout system. Covers pre-viral setup checklist (store creation, product links, WhatsApp AI, dedicated business number), content formats that drive orders vs views (hook-show-CTA formula, responding to 'How much?' comments within the first hour, TikTok Lives for 3–10x order conversion), and common mistakes (wrong bio link, personal WhatsApp number, unset delivery options, quoting price without a link). All orders from both funnels arrive in the same Nuanom dashboard. ### How to Track Orders and Customers on WhatsApp Without Stress URL: https://nuanom.com/blog/how-to-track-orders-customers-whatsapp-ghana A step-by-step guide for Ghanaian WhatsApp sellers on building a proper order and customer tracking system. Covers: why WhatsApp alone fails at volume (orders buried in chat threads, no unified view, manual payment verification); using WhatsApp Business Labels (New Order, Payment Received, Packed, Delivered) as a free first step; sending Nuanom product links instead of photos so customers pay by mobile money directly and orders are created automatically; creating manual orders in Nuanom for customers who DM to negotiate (Orders > '+' > Add products, set delivery, leave PAID DIRECT off to send payment link via SMS/email, PAID DIRECT on for cash/immediate receipt); the full order lifecycle (UNPAID in POS > NEW in To Deliver > PROCESSING in batch > COMPLETED/DELIVERED with customer receipt); batch processing up to 100 orders with auto-generated delivery labels and packing slips; customer records and order history searchable by mobile number or email; and handing off all WhatsApp conversations to the Nuanom WhatsApp AI Assistant (Business > WhatsApp AI Assistant) which handles enquiries and order-taking 24/7 with Unresolved/Ongoing/Resolved conversation buckets. ### WhatsApp Business vs Online Store: Which is Better in Ghana? URL: https://nuanom.com/blog/whatsapp-business-vs-online-store-ghana A comprehensive SEO comparison for Ghanaian sellers deciding between WhatsApp Business and a dedicated online store. Covers: how most Ghanaians sell today (WhatsApp dominant for conversation, not checkout); WhatsApp Business advantages — zero cost, trusted channel, instant communication, social proof via Status, frictionless for customers who already have the app; WhatsApp Business limitations — no checkout, no payment processing, no order history, manual payment verification, orders buried in chat threads, no SEO visibility, platform dependency, catalogue limited to 500 items; where an online store wins — proper checkout with Mobile Money integration, automated order management, SEO and organic discovery, branded domain, push notifications, scalability; the real cost of WhatsApp-only selling (10 minutes per order × volume = hours of daily admin); guidance on which is right for each stage; Nuanom's key distinction — free and basic plans give sellers shareable payment links and automated order management without needing a website, while PRO/PRO+ adds a branded website for SEO discovery; FAQs on platform dependency, cost, integration, and scalability. ### How to Start an Online Shop in Ghana URL: https://nuanom.com/blog/how-to-start-online-shop-in-ghana A comprehensive step-by-step guide covering: Ghana's US$1.65B ecommerce market opportunity, niche selection (fashion, beauty, hobby & leisure at 24% of market), platform comparison (Nuanom vs Shopify vs WooCommerce), Mobile Money payment setup (MTN MoMo with 90% market share, Vodafone Cash, AirtelTigo Money), business registration with the Registrar General's Department, product listing best practices with AI-generated descriptions, delivery logistics (in-house riders, third-party couriers, pickup points), and marketing across WhatsApp, Instagram, TikTok, and push notifications. ### How to Sell on TikTok in Ghana URL: https://nuanom.com/blog/how-to-sell-on-tiktok-in-ghana A guide to selling on TikTok in Ghana covering: why TikTok's organic reach makes it ideal for Ghanaian sellers, setting up a TikTok Business Account, content strategy (product demos, behind-the-scenes, customer reactions, trending formats, educational content), driving traffic from TikTok to your online store via bio links and order links, converting viewers into buyers with Mobile Money payments and fast checkout, growing your following through consistent posting, hashtags, engagement, and collaborations, and common mistakes to avoid. ### How to Package Products for Delivery in Ghana URL: https://nuanom.com/blog/how-to-package-products-for-delivery-in-ghana A practical guide to packaging products for delivery in Ghana covering: why packaging matters for branding and customer retention, essential packaging materials (boxes, mailers, bubble wrap, tissue paper, tape) and where to source them in Ghana, how to package different product types (clothing, electronics, beauty, fragile, food), packaging for Ghana's conditions (heat, humidity, rough roads, motorcycle delivery, rain), delivery labels (4" x 6" thermal) vs packing slips (A4), getting a label printer (thermal printers at hardware.nuanom.shop), processing orders in bulk with Nuanom's batch feature (up to 100 orders at once), and branding your packaging (branded tape, stickers, thank-you cards). ### How to Order from Alibaba Suppliers to Ghana URL: https://nuanom.com/blog/how-to-order-from-alibaba-suppliers-to-ghana A comprehensive guide for Ghanaian business owners on importing from Alibaba covering: why Alibaba is the go-to sourcing platform for Ghana (factory-direct prices, massive product range, Trade Assurance buyer protection), finding a freight forwarder in Ghana (air freight at $6.50–$11/kg with 5–10 day transit, sea freight at $190–$360/CBM with 30–45 day transit, DDP door-to-door services), setting up and navigating Alibaba, verifying suppliers (Gold Supplier vs Verified Supplier badges, Trade Assurance, business license checks, third-party inspections), negotiating with Chinese suppliers (MOQ reduction, quoting from 3–5 suppliers, cultural norms), placing orders through Trade Assurance for buyer protection, payment methods (Visa/Mastercard at 2.95–3.5% fee, wire transfer for orders over $5,000), shipping options and timelines (20ft container at $3,000–$3,700, 40ft at $3,600–$4,400, LCL at ~$360/CBM), understanding total landed costs (product price + freight + 35–50% in duties and taxes, all handled by the freight forwarder), and common mistakes to avoid (paying outside Trade Assurance, skipping inspections, ignoring MOQ negotiation, not budgeting for duties). ### Best Products to Sell Online in Ghana (2026 Guide) URL: https://nuanom.com/blog/best-products-to-sell-online-in-ghana A comprehensive guide for aspiring Ghanaian entrepreneurs on the most profitable product categories to sell online in Ghana in 2025–2026. Covers eight categories in depth — beauty and hair, fashion and accessories, health and wellness, electronics and phone accessories, home and kitchen, food and packaged groceries, baby and kids, and perfumes and fragrances — each with specific sub-niches, realistic profit margins (30–300%), sourcing options (Alibaba, local Accra markets, local manufacturers), competition levels, and TikTok marketing angles. The guide's central argument is that chasing popular categories is less effective than finding the intersection of market demand and personal expertise: sellers with genuine knowledge build more authentic content, command higher trust, and maintain better margins. Also covers product validation techniques (Google Trends GH, WhatsApp group testing, TikTok comment mining, small test orders) and cross-links to related guides on starting an online shop, TikTok selling, product packaging, and Alibaba sourcing. ### The History of Mobile Money in Ghana URL: https://nuanom.com/blog/history-of-mobile-money-in-ghana A comprehensive history of mobile money in Ghana covering: the financial exclusion context before 2009 (only 29% of adults banked); MTN MoMo's July 2009 launch and early 20,000 users; competition from Airtel Money (2010) and Tigo Cash (2012); Bank of Ghana's regulatory milestones including DEMI guidelines (2015) and Payment Systems and Services Act 987 (2019); Vodafone Cash launch (2015) and AirtelTigo merger (2017); financial inclusion jumping from 41% to 58% between 2014 and 2017; interoperability going live (2018); COVID-19 acceleration (accounts growing from 32.7M to 40.9M between Feb 2020 and Feb 2021); the e-levy controversy (1.5% May 2022, cut to 1.0% January 2023, abolished April 2, 2025) and its 25% transaction drop followed by 26.2% rebound post-repeal; record growth in 2024 (GH¢3.01 trillion, 8.1B transactions) and 2025 (GH¢4.54 trillion, 51% growth); Ghana ranking #1 globally in both the 2024 and 2025 GSMA Mobile Money Regulatory Index (96.10%); and the road ahead including digital credit licensing, merchant adoption, and cross-border remittances. ### How to Make Money from Deliveries in Ghana While Selling Online URL: https://nuanom.com/blog/how-to-make-money-from-deliveries-in-ghana Covers why delivery is a profit opportunity — not just a cost — for Ghanaian online sellers, including how to set local (within-city) vs. regional delivery fees. Explains how a small delivery markup can offset Nuanom online payment processing fees. Discusses when to hire in-house delivery riders vs. using third-party couriers (Bolt Courier, Topline, Kwik Delivery), and how the Nuanom Carrier app (nuanom.com/carrier-app-ghana) tracks pickups and deliveries end-to-end via QR code scanning. Argues against cash on delivery due to failed-delivery costs and cash handling risks. Details inter-regional delivery via Ghana bus services (STC, VIP, OA Travel) at GHS 10–20 per parcel. Concludes with step-by-step setup of delivery options in the Nuanom merchant app. ### How to Sell on WhatsApp in Ghana (2026 Complete Guide for Beginners) URL: https://nuanom.com/blog/how-to-sell-on-whatsapp-in-ghana A complete guide for Ghanaian sellers on using WhatsApp Business as a commerce channel. Covers: why WhatsApp is Ghana's dominant commerce communication channel (15M+ internet users), setting up a WhatsApp Business profile (greeting messages, quick replies, business hours), getting and sharing Nuanom product links (options icon on product details screen) and the full store link (Business tab), using WhatsApp Status daily for product drops and flash sales, managing orders with WhatsApp Business labels, two payment paths — sending a product link for customers to self-pay, or creating a manual order in the Nuanom app (Orders tab > '+') so Nuanom sends the customer an SMS/email payment link (customer has 3 hours to pay; order goes UNPAID then NEW then To Deliver), PAID DIRECT toggle for cash-on-delivery, the Collect payment option for unloaded products, accepting Mobile Money (MTN MoMo, Vodafone Cash, AirtelTigo Money), automating order-taking with the Nuanom WhatsApp AI Assistant, and common beginner mistakes to avoid. ### Author **Samora Dake** — Founder of Nuanom. Seasoned mobile & web software engineer. Built the platform that powered the #1 Shopping App in Ghana. URL: https://nuanom.com/blog/author/samora-dake ### Feed RSS Feed: https://nuanom.com/rss.xml (auto-updated with all blog articles) --- ## Navigation Structure | Page | URL | Purpose | |------|-----|---------| | Home | https://nuanom.com/ | Product overview, features, FAQ | | Mobile App Ghana | https://nuanom.com/mobile-app-ghana | Branded mobile app for shops in Ghana | | Carrier App Ghana | https://nuanom.com/carrier-app-ghana | Delivery rider app — QR scan pickup/delivery tracking | | Pricing | https://nuanom.com/pricing | All subscription plans | | About | https://nuanom.com/about | Company story and mission | | Support | https://nuanom.com/support | Help and contact | | Blog | https://nuanom.com/blog | Ecommerce guides for Ghana | | Blog: Sell on TikTok in Ghana and Get Daily Orders | https://nuanom.com/blog/how-to-sell-on-tiktok-ghana-daily-orders | How to Sell on TikTok in Ghana and Get Daily Orders | | Blog: Track Orders and Customers on WhatsApp Without Stress | https://nuanom.com/blog/how-to-track-orders-customers-whatsapp-ghana | How to Track Orders and Customers on WhatsApp Without Stress | | Blog: WhatsApp Business vs Online Store: Which is Better in Ghana? | https://nuanom.com/blog/whatsapp-business-vs-online-store-ghana | WhatsApp Business vs Online Store: Which is Better in Ghana? | | Blog: Start an Online Shop in Ghana | https://nuanom.com/blog/how-to-start-online-shop-in-ghana | How to Start an Online Shop in Ghana | | Blog: Sell on TikTok in Ghana | https://nuanom.com/blog/how-to-sell-on-tiktok-in-ghana | How to Sell on TikTok in Ghana | | Blog: Package Products for Delivery in Ghana | https://nuanom.com/blog/how-to-package-products-for-delivery-in-ghana | How to Package Products for Delivery in Ghana | | Blog: Order from Alibaba Suppliers to Ghana | https://nuanom.com/blog/how-to-order-from-alibaba-suppliers-to-ghana | How to Order from Alibaba Suppliers to Ghana | | Blog: Best Products to Sell Online in Ghana (2026 Guide) | https://nuanom.com/blog/best-products-to-sell-online-in-ghana | Best Products to Sell Online in Ghana (2026 Guide) | | Blog: The History of Mobile Money in Ghana | https://nuanom.com/blog/history-of-mobile-money-in-ghana | The History of Mobile Money in Ghana | | Blog: Make Money from Deliveries in Ghana While Selling Online | https://nuanom.com/blog/how-to-make-money-from-deliveries-in-ghana | How to Make Money from Deliveries in Ghana While Selling Online | | Blog: Sell on WhatsApp in Ghana (2026 Complete Guide for Beginners) | https://nuanom.com/blog/how-to-sell-on-whatsapp-in-ghana | How to Sell on WhatsApp in Ghana (2026 Complete Guide for Beginners) | | Blog: Samora Dake | https://nuanom.com/blog/author/samora-dake | Author bio page | | RSS Feed | https://nuanom.com/rss.xml | Auto-updated blog feed | | Subscribe | https://nuanom.com/subscribe | Sign up / get started | | Terms of Service | https://nuanom.com/terms | Usage terms | | Privacy Policy | https://nuanom.com/privacy | Data handling | | Docs | https://docs.nuanom.com | Developer and merchant documentation | --- ## Contact - **Phone:** +233 561516300 - **Email:** support@nuanom.com - **Location:** Accra, Ghana